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Showing posts from 2017

Just Do It

In 1988, Nike advertisers coined the phrase “Just Do It”. This slogan captured Nike's desire to associate their clothing and shoe company using professional athletes and motivational slogans emphasizing sportsmanship and health to drive success. Customers flocked to stores to purchase “Just Do It” apparel, which catapulted Nike sales for the next decade and making the “Just Do It” slogan one of the top two taglines of the 20th century.

Nike’s advertising campaign was in a word, brilliant. Those 3 simple words inspired the American public to get off the couch and attempt challenges they once thought impossible. Many people began to realize that completing a 5K, a marathon, a century (100 mile) bike ride, or even a full Ironman triathlon were not events merely for the elite to race. The goal of completing an event did not have to be winning, but rather taking on the challenge and finishing.
While watching one of Nike’s motivational commercials might motivate some to lace up their…

I Have a Dream

"I say to you today, my friends, though, even though we face the difficulties of today and tomorrow, I still have a dream. It is a dream deeply rooted in the American dream." -Martin Luther King, Jr.

Do you ever wonder what life would be like without dreaming? Day to day, just going through the motions, no goals, ambitions or hope for the future? When you turn on the tv and you hear all the negativity surrounding us from politics, violence, discrimination, disasters both natural and man made, it can be disheartening to say the least. As a society we are inundated with such negative talk. The reality is, negativity sells. People are drawn to reading disturbing news way more than hopeful, inspiring, promising articles in the media.

I see it daily in my Facebook news feed, the spun propaganda feeding our brains with disheartening news... Trump has now done or said this or that to ruffle people's feathers, health care reform and the possible dissolvement of Medicaid repercu…